Done-for-you Google Ads for solar installers
Solar leads from people searching for solar today.
We run Google Search ads in your own account. Every lead goes to you alone. The monthly fee starts after your first closed deal.
- Your ad account
- Leads never resold
- Tracked to the sale
Local installer. Battery backup available. See your estimate in 60 seconds.
- Owns home · Bill $240/mo
- Wants a lease quote + battery
- Searched: “solar panels near me”
Why buy a lead three other companies bought?
Buying leads is renting. Your own ads are owning.
SolarReviews says its average lead goes to 2.3 buyers. With your own Google Ads, the person who searched only talks to you.
How it works
From call to live ads in about a week.
- 1
Strategy call
Your service area, what you sell (cash, loan, lease, PPA, battery) and how many installs you can take.
- 2
Setup in your account
Google Ads in your name, conversion tracking, a fast landing page on your domain, and lead texts to your phone.
- 3
Ads go live
Search campaigns on buyer keywords in your area. DIY, jobs and free-panel searches are blocked out.
- 4
Tuned to sales
You mark sat appointments and signed deals. We send them back to Google so it buys more clicks like those.
Built for solar after the tax credit
Ads that sell what homeowners can still get.
The 30% homeowner credit ended with 2025. Leases and PPAs still carry it through the financier, and batteries are on about 4 in 10 new systems. So the ads lead with a lower monthly bill, $0 down and backup power.
Lines we never write
- Free solar
- Government program
- 30% tax credit
- Eliminate your bill
State attorneys general in Texas, New York, Connecticut, Nebraska and Michigan have gone after solar sellers for lines like these. Every form also names your company in the consent, so each lead agreed to hear from you.
What you get
Everything between the search and your phone ringing.
Google Search campaigns
Buyer keywords only, in the zip codes you serve.
Local Services Ads
Set up where Google offers the solar category in your market.
A landing page on your domain
Fast on phones, with a bill slider and a lease or buy question.
Lead texts in seconds
Every lead hits your phone and inbox, so you can call while they still have the page open.
Tracking to the sale
Sat appointments and signed deals go back to Google as conversions.
Check-ins by text
We ask how the leads talked and closed, then adjust.
Pricing
No monthly fee until you close a deal.
Most solar agencies bill $1,000 to $3,000 a month from day one. We start billing the month after your first signed contract from these ads.
Setup
$500
one time
Management
$1,500
/mo, after your first sale
Ad spend
$100/day
minimum, paid to Google
- Month to month, cancel anytime
- Ad spend goes on your card, not ours
- No markup on clicks
- You keep the account if you leave
FAQ
Straight answers.
Why Google and not Facebook?+
Someone typing “solar panels near me” is shopping now. Facebook leads cost less but pick up less often. We start on Google Search and can add Facebook later.
What will a lead cost?+
It depends on your market. Industry reports put Google solar leads anywhere from $80 to $400. We'll show you real keyword costs for your area on the call.
What counts as my first sale?+
The first signed contract from a lead these ads brought in. Your monthly fee starts the month after.
Do I need a Google Ads account?+
No. We set one up in your company's name and you own it from day one.
Do you work with dealers and sales reps?+
Yes, if you sell in a set territory and can cover the ad spend. Installers, roofing and solar companies, and battery installers are the best fit.
Do you sell cash and loan deals too?+
Yes. We build the ads around what you sell. Most installers now lead with lease, PPA and battery.
What if I want to stop?+
Stop anytime. The ad account, the landing page and every lead stay with you.
Free market check
See what solar searches cost where you install.
Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.
Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.