HighIntentPPC

Solar landing pages

A page on your domain that loads fast on a phone.

Every Google ad points to a short page we build for you. A few easy questions, your name in the consent, and a text to your phone the second it's sent.

The form, one step at a time

Easy questions first. Contact details last.

Step 1 of 5

What's your zip code?

33612
Next

Step 2 of 5

Do you own your home?

Yes, I own it
No, I rent

Step 3 of 5

What's your average electric bill?

$240

$50$500+

Step 4 of 5

Are you looking to lease or buy?

Lease or PPA, $0 down
Buy with cash or a loan
Not sure yet

Step 5 of 5

Where should Your Solar Co. send your estimate?

Name
Phone
Email

I agree Your Solar Co. may call and text me about solar...

Example layout. Questions change with what you sell.

Why the page matters

Most solar advertisers lose the data before it starts.

70%

Had no tracking pixel on the landing page

94%

Sent no server-side conversion data

8.7s

Median load time on a phone

PipelineOn audit of 116 solar advertisers running Meta ads, Q2 2026. That audit covered Meta ads. Google clicks land on the same kind of page.

A slow page loses the homeowner. A page with no tracking means the ad platform can't learn who turned into a sale. We build for both from day one.

What's on every page

Short, fast and yours.

  • Built to load fast on phones
  • Zip code first, to screen your service area
  • Homeowner check, so renters drop out
  • Electric bill slider
  • Lease or buy question, so you know the pitch before you call
  • Consent that names your company only
  • Lives on your domain
  • Conversion tracking for Google, including sat and signed
  • Every lead texted and emailed to you right away

Consent, example

By tapping “Get my estimate” I agree that Your Solar Co. may call and text me about solar at the number above, including by automated means. Consent is not a condition of purchase.

One company named. No “and partners”, no list of 40 brands.

Copy we won't write

No lines that get solar companies sued.

Free solar

$0-down lease options

Government program

A local, licensed installer

30% tax credit

See what a lease could cost per month

Eliminate your bill

May lower your monthly bill

The homeowner tax credit ended for systems installed after 2025. Leases and PPAs still carry a credit through the financier, so we talk about the monthly cost instead.

FAQ

Questions

Why not use a Facebook-style instant form?+

We send Google traffic to a page on your domain. It loads your tracking, asks a few qualifying questions, and gives the homeowner a reason to trust your name.

Why ask for the zip code first?+

It is the easiest question to answer, and it lets us screen out homes outside your service area before they fill out anything else.

Does the page live on my website?+

Yes. It sits on your domain, so the homeowner sees your company name in the address bar and you keep the page if you leave.

What does the consent say?+

It names your company and only your company. Each lead agreed to hear from you, by call or text, and nobody else.

Can I use my own landing page instead?+

If it is fast on phones and we can add tracking to it, yes. Most of the time a short page built for the ad does better than a full website.

Sources

  1. PipelineOn: Solar Meta ads benchmark, Q2 2026 (116 advertisers)
  2. IRS: FAQs on changes to section 25D under the One Big Beautiful Bill Act
  3. The Tax Adviser: Safe harbor rules for solar section 48E facilities (Feb 2026)

Free market check

See what solar searches cost where you install.

Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.

Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.

1 / 5

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