Agencies vs HighIntentPPC
Solar marketing agencies vs HighIntentPPC
Solar ad agencies mostly sell a monthly retainer or a cut of your closed jobs. Here is what they publish, side by side with how we charge.
Verdict
Checked October 2026
Most solar agencies bill from day one. We bill after your first signed contract, in an account you own.
Side by side
How they compare
Monthly fee
Retainer agencies
$1,000 to $3,000/mo published. Solar Marketing Agency $1,000 / $1,500 / $2,000. Easy Mode Media from $2,000. Hook Agency PPC from $2,000.Pay-for-performance
No retainer. Volume Leaders charges 7 to 10% of closed jobs.HighIntentPPC
$1,500/mo flat, starting the month after your first signed contract.Setup
Retainer agencies
Often not published.Pay-for-performance
Volume Leaders: $2,000.HighIntentPPC
$500Billing starts
Retainer agencies
Day one.Pay-for-performance
On closed jobs, after setup.HighIntentPPC
The month after your first signed contract.Ad spend
Retainer agencies
Paid separately. Easy Mode recommends at least $1,000/mo. Clicks Geek says under $1,500 rarely works.Pay-for-performance
Varies. Often not published.HighIntentPPC
$100/day minimum, on your card, paid to Google.Who owns the ad account
Retainer agencies
Rarely stated. Clicks Geek says it plainly: your accounts, your data.Pay-for-performance
Rarely stated.HighIntentPPC
You, from day one.Guarantees
Retainer agencies
Solar Marketing Agency: additional solar jobs in month one. Easy Mode Media: 101 leads in 90 days or they work free.Pay-for-performance
Get Solar Clients: 20+ appointments in 30 days or they work free.HighIntentPPC
None. We don't promise lead counts.Platforms
Retainer agencies
Google and Meta are common. Solar Marketing Agency adds Meta in its top tier.Pay-for-performance
Volume Leaders: Meta, TikTok and Google.HighIntentPPC
Google Search, plus Local Services Ads where Google offers solar. Meta can come later.Prices and guarantees are as published on each company's own site in October 2026. Others don't publish prices.
By the numbers
What solar agencies publish
$1-3K
published monthly retainers
From day one
7-10%
of closed jobs
Volume Leaders, + $2,000 setup
1 of 15
say plainly you own the account
Solar ad sellers we checked
$0
our fee before your first sale
Then $1,500/mo
Be fair
When an agency is the better pick
- You want Facebook and Instagram ads now. We start on Google Search only.
- You want SEO, a full website or branding from the same shop.
- You want a lower monthly fee from day one. Solar Marketing Agency's $1,000 tier is less than our $1,500.
- You close few jobs and would rather pay only a cut when you do.
- You want a lead or appointment guarantee in writing.
Your account
When your own ads win
- You don't want to pay a management fee before the ads have made you a sale.
- You want a flat fee that doesn't grow when your deal count does.
- You want the account, pixel and data in your name from day one.
- You want leads from people searching for solar right now.
- You want every lead texted and emailed to you in seconds.
FAQ
Questions
How much do solar marketing agencies charge?+
Published solar retainers run $1,000 to $3,000 a month plus ad spend. Solar Marketing Agency lists $1,000, $1,500 and $2,000 tiers. Easy Mode Media and Hook Agency PPC start at $2,000.
What is pay-for-performance solar marketing?+
You pay a share of closed jobs instead of a retainer. Volume Leaders, for example, publishes a $2,000 setup plus 7 to 10% of closed jobs.
Are agency lead guarantees worth it?+
Read the terms. "Work free until we hit the number" means more of their time, not money back on your ad spend.
Why don't you offer a guarantee?+
Lead counts depend on your market, your offer and your budget. We'd rather not promise a number. You pay no monthly fee until a signed contract comes from the ads.
Do I keep my ad account if I leave?+
Yes. It's in your company's name from day one, along with the landing page and every lead.
Is your fee cheaper than a percentage of jobs?+
Often, once you close. The median 12 kW quote on EnergySage was about $30,700 in 1H 2026, so 7 to 10% is roughly $2,150 to $3,070 per job. Our fee is $1,500/mo flat.
Sources
Free market check
See what solar searches cost where you install.
Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.
Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.