How it works
From first call to live ads in about a week.
Four steps. We do the setup and the tuning. You call the leads fast and tell us which ones turned into appointments and deals.
- 1
Strategy call
Before you pay anything.
- Your service area and zip codes
- What you sell: cash, loan, lease, PPA, battery
- How many installs a month you can take
- Real keyword costs for your market
- 2
Setup in your account
Done by us, in your name.
- Google Ads account owned by your company
- Conversion tracking, including sat and signed
- Landing page on your domain
- Lead texts and emails to your phone
- 3
Ads live in about a week
Search first. LSA where Google offers solar.
- Buyer keywords in your zips
- Negatives for DIY, jobs, free and government searches
- Ad copy you approve before it runs
- 4
Tuned to sales
Ongoing after launch.
- Cut the searches that never book
- Move budget to zips and keywords that sit
- Send sat appointments and deals back to Google
What we need from you
Six things, mostly on the first call.
- A card on file with Google for ad spend
- Your service area, by zip or county
- What you sell and what you don't
- A cell phone that gets the lead texts
- Access to your website or domain for the landing page
- Business and license details, if we set up Local Services Ads
What to expect
Week one is setup. Month one is learning.
Week 1
- Strategy call
- Account, tracking and lead texts set up
- Landing page built on your domain
- You approve the ads
- Search campaigns go live
Month 1
- We read every search term that cost money
- Negatives added as search terms come in
- Budget shifts toward zips and keywords that book
- First sat appointments and deals sent back to Google
- Check-ins by text
No promised lead counts. The first month tells us what your market really costs.
Your part
Two jobs. Both matter.
Call fast
The lead text hits your phone while the homeowner still has the page open. Industry estimates tie a sit rate of 55 to 65% to a first call inside five minutes.
Tell us what sat and what signed
A text works. We send those back to Google so it buys more searches like the ones that turned into contracts.
FAQ
Questions
How long until ads are live?+
About a week from the strategy call, once we have your card in Google and access to your domain. Local Services Ads can take longer because Google runs its own screening.
Do I have to approve the ads?+
Yes. You see the ad copy and the landing page before anything runs.
How do I tell you which leads sat or signed?+
A quick text is enough. We add those to your Google Ads account so it can learn from them.
How fast do I need to call leads?+
As fast as you can. Industry estimates say appointment show rates drop sharply when the first call takes longer than five minutes.
How often will I hear from you?+
Check-ins by text, plus a message any time something needs your call.
Sources
Free market check
See what solar searches cost where you install.
Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.
Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.