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The HighIntentPPC blog

Solar ads, minus the hype.

What leads cost, what to bid on, what gets installers sued, and how to track ads all the way to a signed deal. Every number links to its source.

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Latest · October 24, 2026 · 5 min read

Google Ads vs Facebook Ads for Solar: Which Wins in 2026

Google Ads vs Facebook ads for solar installers in 2026: cost per lead, contact rates, cost per sat appointment, and which channel to start with first.

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    Lead costs · October 24, 2026 · 4 min

    How Much Do Solar Leads Cost in 2026?

    Solar leads cost $20-150 shared, $100-300 exclusive and $120-500 per booked appointment in 2026. Here is every range, its source, and what to compare.

Want the raw numbers? See solar lead cost in 2026, our sourced table of lead prices by type and channel.

Free market check

See what solar searches cost where you install.

Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.

Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.

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