Modernize vs your own ads
Modernize solar leads vs your own Google Ads
Modernize is a home-improvement lead network owned by QuinStreet. It sells solar leads to contractors. Here is what is known about its terms, and what isn't.
Verdict
Checked October 2026
Modernize can fill a pipeline fast. Your own ads win if shared leads and unclear credits wear on you.
Side by side
How they compare
Exclusivity
Modernize
Shared by default. Third-party write-ups say exclusive costs about 1.5 to 2x shared.Your own Google Ads (with us)
Every lead is yours alone.Price
Modernize
Not published. Prices are dynamic. Third-party reports put shared solar leads at about $40 to $80, some over $100.Your own Google Ads (with us)
What Google charges per click, plus our fee.Appointments
Modernize
About $120 to $250 per appointment, per one unsourced third-party estimate.Your own Google Ads (with us)
Your team books from leads texted in real time.Credits for bad leads
Modernize
The credit policy lives inside the buyer's account, not on a public page.Your own Google Ads (with us)
No credits needed. You pay per click and we block bad searches.Reviews
Modernize
About 2.5 out of 5 on Trustpilot across roughly 1,000 reviews, per review aggregators.Your own Google Ads (with us)
No solar client reviews yet. We're new to solar and say so.What you pay
Modernize
Per lead, at prices set inside your account.Your own Google Ads (with us)
$500 setup. $1,500/mo, starting the month after your first signed contract. $100/day minimum ad spend, paid to Google.When you stop
Modernize
Leads stop.Your own Google Ads (with us)
The account, its data and the page stay yours.Modernize's site didn't load during our research, so prices come from third-party write-ups and are estimates. Review figures come from aggregators.
By the numbers
What reviewers report
~2.5/5
Trustpilot rating
Per review aggregators
$40-80
shared solar lead
Third-party estimate
1.5-2x
exclusive vs shared
Third-party estimate
None
published prices
Dynamic, set in account
Be fair
When Modernize is the better pick
- You also sell roofing, windows or HVAC and want one vendor for all of it.
- You want volume quickly with no ad account to build.
- You have a fast call team that wins shared leads by dialing first.
- Your budget is under $100/day, our ad spend minimum.
Your account
When your own ads win
- You want leads no other contractor gets.
- You want to know your costs up front instead of inside a dashboard.
- You don't want to chase credits for bad numbers.
- You want ads that sell your actual offer: lease, PPA, battery or cash.
- You want to own the account if you leave.
FAQ
Questions
Who owns Modernize?+
QuinStreet, an online performance marketing company.
Are Modernize solar leads exclusive?+
Shared by default, per third-party write-ups. Exclusive is reported to cost about 1.5 to 2x more.
How much do Modernize solar leads cost?+
Modernize doesn't publish prices. Third-party reports put shared solar leads at about $40 to $80, some over $100. Treat those as estimates.
What do Modernize reviews say?+
Some reviewers report credits for bad leads being promised and then stopped, fake phone numbers, the same lead sold to several companies, and trouble cancelling. These are individual reviews, not audited findings.
Can I use Modernize and my own ads together?+
Yes. Compare them on cost per signed deal after a few months.
Sources
Free market check
See what solar searches cost where you install.
Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.
Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.