For roofing companies that sell solar
Google Ads for roofing companies that sell solar.
Your best solar buyer may already need a new roof. We run solar search campaigns in your account, kept apart from your roofing ads, so you always know which side a lead came from.
- Roof plus solar bundle searches
- Separate campaigns, budgets and tracking
- Leads tagged Solar in every text
What changed in 2026
Why roof plus solar fits 2026.
41%
Roofers involved in solar in some way, per one industry vendor survey.
$2.57/W
Median residential solar price on EnergySage, 1H 2026. About $30,700 for a 12 kW system.
−12%
Drop in US residential solar installed, Q2 2026 vs a year earlier.
- 01
Cash buyers lost the credit.
Homeowners who buy solar in 2026 can't claim the 25D credit. Leases and PPAs still carry one through the financier. Ads have to sell the bill, not a tax break.
- 02
Do the roof once.
Panels go on for decades. A homeowner with an older roof is better off replacing it first. That is a reason to call a roofer who also does solar.
- 03
Trust moved to local companies.
After SunPower, Sunnova and Freedom Forever went bankrupt, homeowners want a company that will still be around. A roofer with years of local reviews has that.
- 04
Fewer solar installs overall.
The market is shrinking, so roofers who already have the crews and the customers are in a better spot than solar-only shops.
What we run for you
The searches where roofing and solar meet.
We stay on the solar side. Plain roofing searches stay out of these campaigns.
Roof plus solar
- new roof and solar panels
- roof replacement with solar
- roofing and solar company near me
The bundle buyer. Highest value lead you can get from these ads.
Roof before solar
- replace roof before solar
- how old can a roof be for solar
- roof inspection for solar
Homeowners planning solar who are worried about their roof. You answer both.
Panel removal and reinstall
- remove solar panels for roof replacement
- solar panel detach and reset
- solar panel reinstall near me
Owners with panels already who need a roof. Many solar-only shops won't touch these. Only if you do this work.
Local solar buyers
- solar companies near me
- solar installers [your city]
- solar lease [state]
Straight solar shoppers. Your roofing reviews help close them.
Searches we block
- roof repair
- roof leak
- gutter
- free solar
- solar tax credit
- roofing jobs
Added as negative keywords before launch, then checked against real search terms after launch.
How we keep them apart
Same account. Separate everything else.
Mixing roofing and solar in one campaign hides which one is paying off. So we don't.
Each side's keywords go in as negatives on the other, so your roofing and solar ads never bid against each other.
What a lead looks like
Texted and emailed to you in seconds.
Kevin M. · Fort Worth, TX
- Owns the home
- Roof is about 19 years old
- Bill about $260/mo
- Wants a quote for roof and solar together
Searched: “new roof and solar panels”
Illustrative example. Not a real person or a real result.
The form asks roof age, so your rep knows if this is a roof plus solar job before the first call.
- 1The homeowner fills out the form on your landing page.
- 2The lead hits your phone and inbox. Nobody else gets it.
- 3You call while they still have the page open.
- 4You mark sat and signed. We send that back to Google so it finds more like them.
Fit check
Is this for you?
Good fit
- You install solar yourself or through a licensed partner
- You have someone who can sell solar, not just roofs
- Someone can call a lead back within 5 minutes
- You can fund about $3,000 a month for the solar side
- You want solar results tracked apart from roofing
Not a fit
- You want us to run your roofing-only ads
- You chase storms out of state
- You don't have a solar license or partner yet
- You want every lead pushed to a roof sale
What it costs
No monthly fee until you close a deal.
This covers the solar campaigns only. Your roofing ad spend is separate.
Full pricingSetup
$500
one time
Management
$1,500
/mo, after your first sale
Ad spend
$100/day
minimum, paid to Google
FAQ
Questions
Will you run our roofing ads too?+
No. We focus on solar. Your roofing campaigns stay as they are, with you or your current agency. We just make sure the two don't overlap.
Can roofing and solar share one Google Ads account?+
Yes. They get separate campaigns, budgets, landing pages and conversion goals in the same account, so each one reports on its own.
What if a roofing-only lead comes in through the solar ads?+
It's still your lead. We review search terms and block roofing-only searches from the solar campaigns.
Do you run ads for panel removal and reinstall?+
Yes, if you do that work. It's a good fit for roofers and many solar-only companies skip it.
What does it cost?+
Setup is $500. Ad spend is at least $100/day (about $3,000 a month), paid to Google on your card. Our $1,500/mo fee starts the month after your first signed contract from the ads. Your roofing ad spend is separate.
Keep reading
Sources
- ContractorPlus: solar upsell tactics for roofers (vendor survey figure)
- Mercom: EnergySage marketplace report, 1H 2026 (TPO share, prices, batteries)
- Mercom: US residential solar Q2 2026 (SEIA/Wood Mackenzie data)
- IRS: FAQs on 25D changes under Public Law 119-21
- Utility Dive: residential third-party ownership and 48E
- pv magazine USA: Freedom Forever files Chapter 11
- Canary Media: Sunnova and Mosaic bankruptcies
Free market check
See what solar searches cost where you install.
Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.
Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.