SolarReviews vs your own ads
SolarReviews leads vs your own Google Ads
SolarReviews runs a lead marketplace for installers. You bid on leads in your area. Here is how its stated terms line up against your own account.
Verdict
Checked October 2026
SolarReviews publishes more of its terms than most lead sellers. Your own ads win when you want every lead to yourself.
Side by side
How they compare
How it works
SolarReviews
Marketplace. You set a bid per lead type in a 5 to 50 mile radius and a daily lead budget.Your own Google Ads (with us)
Google Search ads in your own account, in the zip codes you serve.Exclusivity
SolarReviews
Choose Exclusive, Duo, Trio or Quad (1 to 4 buyers). Its average lead is sold to 2.3 companies.Your own Google Ads (with us)
Every lead is yours alone.Price
SolarReviews
Bid-based and not shown to logged-out visitors. Its own 2025 guide puts exclusive web leads at $150 to $300 and shared at $80 to $150 across the market.Your own Google Ads (with us)
What Google charges per click, plus our fee.How you pay
SolarReviews
Prepaid credit bundles. The page says the purchase is non-refundable.Your own Google Ads (with us)
$500 setup. $1,500/mo, starting the month after your first signed contract. $100/day minimum ad spend, paid to Google.Returns
SolarReviews
Only for a wrong phone number or fake details. Not for lost interest or another company getting there first. More rejections lower your queue priority.Your own Google Ads (with us)
No returns. You pay per click, so we block bad searches before they cost you.Where leads come from
SolarReviews
SolarReviews' own sites plus its Google and Facebook ads.Your own Google Ads (with us)
Your Google Ads account, on your domain.Published results
SolarReviews
Claims 80 to 85% contact, 20 to 30% appointment and 3 to 7% close.Your own Google Ads (with us)
We have no solar client results to show yet. We'll show you live keyword costs for your area instead.When you stop
SolarReviews
Leads stop. Unused credit is not refunded.Your own Google Ads (with us)
You keep the account, its data and the page.SolarReviews terms are as stated on its own pages in October 2026. Its funnel numbers are vendor claims.
By the numbers
What SolarReviews says about its own leads
4
sharing tiers
Exclusive, Duo, Trio, Quad
2.3
companies per lead
Vendor's stated average
3-7%
lead to close
Vendor claim
<$1,500
target cost per close
Vendor's stated target
Be fair
When SolarReviews is the better pick
- You want leads flowing in days, with no ad account to set up.
- You'd rather cap cost per lead with a bid than manage click costs.
- You're fine sharing leads. Duo, Trio and Quad cost less per lead than Exclusive.
- You cover a wide radius and want a steady feed across all of it.
- Your budget is under $100/day, our ad spend minimum.
Your account
When your own ads win
- You never want a lead another company is also calling.
- You don't want prepaid credit you can't get back.
- You want ads that sell your offer: lease, PPA, battery or cash.
- You want signed deals fed back to Google so it buys more searches like them.
- You want to own the account and keep its history if you leave.
FAQ
Questions
How does SolarReviews price leads?+
You set a minimum bid for each lead type in each service area and pick a daily budget. Price changes with how many companies share the lead and where it is. Bids aren't shown publicly.
What are Duo, Trio and Quad leads?+
Leads sold to 2, 3 or 4 companies. Exclusive goes to you only. SolarReviews says its average lead goes to 2.3 companies.
Can I get a refund from SolarReviews?+
Per its page, credit bundles are non-refundable, and leads can only be rejected for a wrong phone number or fake details. A lead that doesn't answer still counts.
Is the 3 to 7% close rate realistic?+
It's SolarReviews' own figure. Other vendor sources range from under 1% to 15%, and none are independent. Track your own cost per signed deal.
Can I run SolarReviews and my own ads together?+
Yes. You can keep a lead feed running while your own ad account builds data. Compare both on cost per signed deal.
Sources
Free market check
See what solar searches cost where you install.
Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.
Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.