Google Local Services Ads
Local Services Ads for solar, where Google offers it.
Google has a Solar energy contractor category. It is not in every market yet. Where it is, we set it up next to your Search campaigns.
What it is
A listing at the top of Google. You pay when someone calls or messages.
Sponsored
Solar energy contractors near you
Your Solar Co.
Another Installer
Third Installer
- Category
- Solar energy contractor, listed in Google's Local Services Ads help pages.
- Availability
- Not every market yet. Some of Google's own help pages have listed only California and Florida for solar.
- How you pay
- Per lead. A call or message from a homeowner, not a click.
- Before it runs
- Google screens and verifies the business. That step is Google's, not ours.
- What it costs
- Around $40 to $100 per lead, per one agency blog. Treat that as a rough guess.
LSA vs Search
Different tools. We run both where we can.
| Google Search ads | Local Services Ads | |
|---|---|---|
| You pay for | A click | A lead |
| Who picks the searches | We do: keywords, negatives, zips | Google does |
| How many leads | Set by your budget | Capped by Google |
| Where it runs | Any market | Not every market yet for solar |
| Before it starts | Account setup and tracking | Google screening and verification |
Google Search ads
- You pay for
- A click
- Who picks the searches
- We do: keywords, negatives, zips
- How many leads
- Set by your budget
- Where it runs
- Any market
- Before it starts
- Account setup and tracking
Local Services Ads
- You pay for
- A lead
- Who picks the searches
- Google does
- How many leads
- Capped by Google
- Where it runs
- Not every market yet for solar
- Before it starts
- Google screening and verification
How they pair
One phone, one tracking setup, two lead sources.
- 1
We check your zips
On the strategy call we look at whether the solar category is open where you work.
- 2
If it's open, we set it up
Profile, service area and the screening steps, done with you.
- 3
Search runs either way
Your Search campaigns don't wait on Google's LSA review.
- 4
Same lead flow
LSA calls and Search leads both reach you, and both count in your cost per appointment.
FAQ
Questions
Is solar a Local Services Ads category?+
Yes. Google lists Solar energy contractor as a category. It is not open in every market yet, so we check your zip codes before promising anything.
How do I pay for Local Services Ads?+
Per lead, not per click. Google charges when a homeowner contacts you through the ad. Industry estimates put solar LSA leads around $40 to $100, but that is an agency figure, not a price list.
What does Google need from my business?+
Google runs its own screening and verification before your ads can show. We help you get the paperwork together, but Google makes the call.
Can LSA replace Google Search ads?+
Not on its own. Google decides how many leads you get and which searches show your listing. Search is where we control keywords, zips and budget, so it stays the main channel.
Is LSA included in the price?+
Yes. Setting it up is part of the same plan where the solar category is open in your market. The leads are billed by Google to your card.
Sources
Free market check
See what solar searches cost where you install.
Five quick questions. We pull real keyword volume and click costs for your area and walk you through them on a call.
Built by the team behind FEXads, which runs ads in clients' own accounts for insurance agents.